What if your most profitable customers are the ones you already served? Many Western Kentucky businesses chase new leads, assuming growth only comes from what’s next, while quietly forgetting the customers who already trusted them and handing that opportunity to competitors.

As we close out 2025 and look toward 2026, I’m filled with gratitude. This year reminded me that growth matters most when it’s rooted in purpose.

Small business owners who take the time to invest in their local community benefit greatly.

The key is creating authentic partnerships with local charities.

Can radio help you grow your business?
Absolutely. But only in very specific circumstances.

It takes -
Knowing Your Target Audience
Having a Clear Message
Using Radio for Events

Why should you consider partnering with a charity? When your business supports causes that truly matter, people begin to treat you like you’re a business that really matters.

So you’re doing an in-person event— like a trade show— and you’re asking, “How do I make money at this? Are trade shows even profitable?”
The short answer? Yes!
BUT - You can’t just show up, throw some generic giveaways on the table, and hope for the best.

Are you getting the most from your marketing dollars?
Stop guessing.
Clarify your message.
Start tracking your metrics.

With clear data, you’ll make smarter decisions that grow your business.